Brand Strategy & Identity · Website Design & Development · AI & Digital Transformation
Maaketto is a full-service creative and technology agency based in Dubai Media City, UAE. We work with ambitious brands across the UAE, GCC, and internationally — delivering brand strategy, event production, AI transformation, website design, and digital execution that drives measurable results. Every engagement is led by senior team members from brief through delivery.
This case study documents the work Maaketto delivered for Athlevo — including the strategic brief, design and production process, and the final outcomes. We share our case studies in full because transparency about how we work is the foundation of the trust our clients place in us.
Athlevo is a sports technology platform built around: Discover. Train. Dominate. The app connects athletes with verified coaches and nearby venues. Maaketto led the full UX/UI design process from research through to high-fidelity prototypes and complete brand identity.
The sports coaching market operates largely offline. Existing apps address fragments — performance tracking, event registration, general fitness — but none unified coaching, venue booking, and progress tracking in a single mobile experience built for competitive athletes. 50% of users reported difficulty finding schedule-matching coaches. 35% struggled to verify coach qualifications.
Every Maaketto engagement follows a rigorous process: we begin with a deep discovery phase to understand the brand, audience, and competitive landscape, then move through strategy and concept development before entering execution. Here is how we approached this project for Athlevo:
User interviews, competitive analysis, journey mapping, persona development. Radial orbital process diagram with 6-phase methodology visualisation.
Shanmugarajan (20, student, aspiring athlete) and Nova Crispin (19, javelin athlete) — both defining UX decisions from navigation to booking flow.
Feature matrix against Nike Training Club, Garmin Connect, Turf Town, TrainingPeaks, SwimUp — revealing white space around integrated coaching + venue booking.
45% teenagers/young adults, 35% adults 25-35, 20% mature adults 36-50 — visualised with 3D metallic form data graphics.
SF Pro typography, Athlevo Purple (#AFB0FF), Championship Yellow (#FFDE21), Near-Black (#161616). Athlete figure 'A' mark with yellow dot head.
Home screen with location-aware coach search, Book a Coach / Book a Venue primary CTAs, Athletic Events categories, venue discovery with distance and ratings.
OOH container, coach lanyard, branded water bottle, app icon, athlete-in-use photography.
Maaketto was founded to close a specific gap in the UAE market: brands that needed agency-quality strategy and creative work, delivered with the accountability and precision of a technology consultancy. We don't treat creative and commercial objectives as opposing forces — we design work that achieves both.
Our team brings together senior brand strategists, creative directors, digital producers, and technologists. Every client relationship is managed directly by senior leadership — no junior account managers, no hand-offs. The thinking that wins your brief is the thinking that runs your project, from kickoff through final delivery and beyond.
Have a project in mind? We work with brands across the UAE and GCC on branding, events, AI transformation, and web design. Tell us about your goals and we will respond within 24 hours.
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