Brand Strategy & Identity · Digital Strategy & Content
Maaketto is a full-service creative and technology agency based in Dubai Media City, UAE. We work with ambitious brands across the UAE, GCC, and internationally — delivering brand strategy, event production, AI transformation, website design, and digital execution that drives measurable results. Every engagement is led by senior team members from brief through delivery.
This case study documents the work Maaketto delivered for Mr. Franky's — including the strategic brief, design and production process, and the final outcomes. We share our case studies in full because transparency about how we work is the foundation of the trust our clients place in us.
Mr. Franky's is a smash burger restaurant built on the premise: Smash, Eat & Repeat. The brand required a complete identity system that could hold its own in the competitive fast-casual market — loud enough to own a room, distinctive enough to be remembered, and deep enough to stretch across every surface.
The smash burger segment is crowded and design-literate. Mr. Franky's needed more than a logo — it needed a world. A character strong enough to anchor the whole system without becoming a cliche, and packaging that reads as fashion-brand quality applied to fast food.
Every Maaketto engagement follows a rigorous process: we begin with a deep discovery phase to understand the brand, audience, and competitive landscape, then move through strategy and concept development before entering execution. Here is how we approached this project for Mr. Franky's:
Mr. Franky — an animated smash burger with sunglasses, attitude, and a branded flag. Three registers: line-art outline (sticker-ready), filled silhouette (large-format), full-colour illustrated (packaging/social).
Three distinct treatments — scalloped badge mark (F monogram seal), primary script wordmark (Mr. Franky's + SMASH, EAT & REPEAT tagline), character badge (mascot in sunglasses with circular tagline and racing checkers).
Red (#F9002B), Beige (#F8EFDC), Black (#000000). Three colours, maximum impact. Intentionally tight.
Bold red box, cream mascot large on front, vertical brand copy, character seal.
Allover-print script logo as repeating red-on-cream pattern. Circular character sticker seal. Fashion-brand quality applied to fast food.
Kraft paper delivery bag with mascot illustration and logo sticker seals. Structured white carry box with mascot silhouette and bold type.
Three Instagram post formats — red editorial, beige product, promotional 'BAD PLACE for DIET' hero post with checkerboard detail.
Off-white crew T-shirts — full mascot back print with address and Instagram handle, small chest logo front. Merch-quality workwear.
Silver tray, pattern-print liner, character sticker seals, sauce containers, sticker collection sheet.
Maaketto was founded to close a specific gap in the UAE market: brands that needed agency-quality strategy and creative work, delivered with the accountability and precision of a technology consultancy. We don't treat creative and commercial objectives as opposing forces — we design work that achieves both.
Our team brings together senior brand strategists, creative directors, digital producers, and technologists. Every client relationship is managed directly by senior leadership — no junior account managers, no hand-offs. The thinking that wins your brief is the thinking that runs your project, from kickoff through final delivery and beyond.
Have a project in mind? We work with brands across the UAE and GCC on branding, events, AI transformation, and web design. Tell us about your goals and we will respond within 24 hours.
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