Brand Strategy & Identity · Digital Strategy & Content
Maaketto is a full-service creative and technology agency based in Dubai Media City, UAE. We work with ambitious brands across the UAE, GCC, and internationally — delivering brand strategy, event production, AI transformation, website design, and digital execution that drives measurable results. Every engagement is led by senior team members from brief through delivery.
This case study documents the work Maaketto delivered for Opéra de Montréal — including the strategic brief, design and production process, and the final outcomes. We share our case studies in full because transparency about how we work is the foundation of the trust our clients place in us.
For the Opéra de Montréal's 2023/24 production of La Traviata, Maaketto led the complete campaign creative — from editorial photography direction to OOH advertising, digital content, and press materials. The challenge: reintroduce one of opera's most beloved works to a new generation without alienating existing patrons.
Opera marketing defaults to heritage. The Opéra de Montréal needed La Traviata to feel urgent and culturally relevant to a city with one of North America's most vibrant underground arts scenes. The campaign had to make a 25-year-old stop at McGill metro station.
Every Maaketto engagement follows a rigorous process: we begin with a deep discovery phase to understand the brand, audience, and competitive landscape, then move through strategy and concept development before entering execution. Here is how we approached this project for Opéra de Montréal:
A full fashion-editorial production. Five performers in a neoclassical white interior with linen-wrapped furniture. Raw lighting, held poses — fashion editorial first, opera campaign second.
Individual and duo pairings — Figaro (striped suit, grills, jewellery), Violetta/companion portrait, duo with arrow prop, full ensemble on draped sofa.
Full Art Nouveau composition — flowing ornamental borders in deep red, LA TRAVIATA in Art Nouveau letterforms, Violetta/companion portrait at centre. Tagline: ON NE PEUT SALIR L'AMOUR-PROPRE. Photographed in situ at McGill station.
Production stills — stylists and directors preparing the lead, close-up jewelled nail detail by gotg0ld, individual character portraits against pure white.
Full editorial document of every artisan whose work appeared in the campaign — nails, crown, throne, cake, jewellery. Art Nouveau frame elements, French attribution text, contact strip of stills.
Maaketto was founded to close a specific gap in the UAE market: brands that needed agency-quality strategy and creative work, delivered with the accountability and precision of a technology consultancy. We don't treat creative and commercial objectives as opposing forces — we design work that achieves both.
Our team brings together senior brand strategists, creative directors, digital producers, and technologists. Every client relationship is managed directly by senior leadership — no junior account managers, no hand-offs. The thinking that wins your brief is the thinking that runs your project, from kickoff through final delivery and beyond.
Have a project in mind? We work with brands across the UAE and GCC on branding, events, AI transformation, and web design. Tell us about your goals and we will respond within 24 hours.
Get in Touch