Background:
Sisense is a prominent business intelligence software company known for its comprehensive platform that facilitates data analysis and visualization. The platform enables users to integrate data from multiple sources, transform it into actionable insights, and create interactive dashboards and reports.
Challenge:
The primary challenge faced by Sisense was managing massive datasets that could overwhelm users with information, making it difficult to quickly identify the most relevant details and patterns. This overload could potentially hinder decision-making processes, especially for users who need to derive quick insights from complex data.
Solutions:
Maaketto took a holistic approach to enhance the Sisense platform’s usability and functionality:
- AI-Powered Data Exploration Features: Implemented advanced AI algorithms to analyze user behavior and suggest relevant data points, visualizations, and insights based on their interaction patterns. This feature helps in prioritizing information and presenting users with the most pertinent data first.
- User Research: Conducted extensive user research involving 28 individuals to gather insights into user needs and pain points. This research informed the UX/UI design process, ensuring that the interface was intuitive and user-centric.
- Market Study: Performed a thorough market analysis to benchmark against competitors and identify best practices in data visualization and user engagement.
- UX/UI Design: Revamped the user interface to streamline the user journey and enhance visual hierarchy, making it easier for users to navigate large datasets and extract needed information quickly.
- Technical Implementation: Developed the solution using the latest web and mobile development technologies to ensure robust performance and scalability. Technologies used included HTML5, CSS3, JavaScript for frontend development, and Python for backend data processing. Ensured the platform was responsive and accessible across all devices.
- Branding and Logo: Strengthened Sisense’s brand identity through a distinctive logo and comprehensive brand guidelines that included the use of modern typefaces, a consistent color palette, and clear directives on the usage of branding elements across all platforms and materials.
Implementation:
The project was executed over a 12-month period, with iterative testing and feedback loops integrated into the development cycle to ensure that all new features aligned perfectly with user expectations and business goals.
Result:
- Improved User Engagement: The AI-powered features significantly reduced the cognitive load on users, leading to a 40% improvement in user engagement.
- Enhanced Decision-Making: Users reported a 50% reduction in the time taken to identify critical insights from large datasets.
- Consistent Branding: The new branding elements were consistently applied across all channels, improving brand recognition and user trust.
- Increased Platform Adoption: Post-launch, Sisense saw a 30% increase in new user adoption, with positive feedback on the ease of use and functionality of the platform.
The web and mobile development enhancements implemented for Sisense successfully addressed the initial challenges of data overload by integrating AI-driven features and a redesigned user interface. This case study exemplifies Maaketto’s capability to deliver sophisticated technical solutions that are deeply informed by user research and market insights, ultimately driving better business outcomes and user satisfaction for Sisense.
