Background:

MICHE is known for its artisanal breads and bakery goods, using traditional methods and natural leavening agents. The brand draws its name from the French word for a type of naturally leavened bread, reflecting its commitment to quality and traditional baking techniques. MICHE approached Maaketto to redesign their website to more effectively showcase their products and attract a broader customer base.

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Challenge:

The primary challenge was to redesign the MICHE website in a way that highlighted the artisanal quality of the bakery's products while making the site visually appealing and user-friendly. The goal was to present the bakery's offerings in a way that evoked desire and appreciation for the craftsmanship involved in their creation.

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Solutions:

Maaketto developed a comprehensive strategy to revitalize the MICHE website, focusing on aesthetics, functionality, and content:

• Color Scheme: Emphasized a spicy red color and its lighter shades as the accent color throughout the website to invoke warmth and appetite. This color was strategically used in buttons, hover effects, and call-to-action features.
• Photography and Layout: Placed a strong emphasis on high-quality images of the bakery goods. The positioning of these images was critical; they were layered and staggered across pages to create a dynamic, engaging layout that invited users to explore further.
• Typography: Chose the Poppins font for its modern and clean aesthetic, which complements the contemporary design of the website while ensuring excellent readability.
• Product Showcasing: Created dedicated sections for Whole Grains, Cookies, Viennoiserie, Breads & Pastries, and Flours, each with detailed descriptions and mouth-watering photography to attract and inform customers.
• Recipes Section: Included a special section featuring recipes that use MICHE bread as a key ingredient, encouraging visitors to not only purchase the bread but also engage with the brand at home.
• Navigation and User Experience: Designed an intuitive navigation system that allows customers to easily find products, learn about the baking processes, and access recipes. Improved website responsiveness across all devices to ensure a seamless browsing experience.

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Implementation:

The redesign project was implemented over six months, during which Maaketto worked closely with MICHE to ensure that every element of the website aligned with their brand identity and goals. The process included phases of design, development, testing, and refinement based on user feedback and analytics.

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Result:

• Enhanced Visual Appeal: The new website saw a 40% increase in visitor engagement, with users spending longer periods browsing due to the attractive layout and visuals.
• Increased Traffic: Website traffic increased by 30% within the first three months post-launch, with significant improvements in organic search rankings due to enhanced SEO.
• Customer Satisfaction: Feedback from customers highlighted the ease of navigation and the appealing design, which significantly improved the overall user experience.
• Sales Growth: MICHE experienced a 25% increase in online sales, driven by effective product displays and the new recipe section, which drew customers back to the site.

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The website redesign for MICHE successfully transformed their online presence, marrying functionality with aesthetic appeal. The strategic use of color, photography, and layout not only showcased MICHE’s bakery goods in the best possible light but also made the website a cornerstone of the brand’s digital marketing strategy. This case study demonstrates Maaketto’s ability to leverage design and technology to create a website that truly reflects a brand’s essence and meets its business objectives.

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